In the first part of my thesis I am dealing with the interpretation of photography as art. First, I examine the connection between photography and fine arts themselves. Later on I touch on the various procedures of the technology of photography and reproduction, which affect the value of the photo as fine art on a large scale. Using a subjective selection I demonstrate the most well-known photography fairs, and some of the important persons of the Hungarian collector’s scene.Henceforth I introduce the photography galleries, institutions and organisations of Budapest in detail, then I examine their operational and artistic aspects. In the second half of my paper I present my business plans of establishing a photo gallery, professional photo studio and café jointly. I cover the process of forming an art-based venture in detail, I specify the artistic concept, and the financial and material conditions required to initate such an enterprise.