The aim of my thesis is to explore visual arts marketing strategies and the online presence of institues of arts and culture via foreign and domestic examples, interviews, surveys as well as project task. My paper examines the subject through the following two methods a survey I conducted among high school students studying fine arts and the analysis of online communication at the Gyergyószárhegy Center for Culture and Art. The conclusion of my thesis reveals that due to technological advances the institutes are able to make better use of all the possibilities online platforms offer, thereby, they can attract more potential visitors who mainly research online.