Commerce and Marketing BSc Bachelor's
This is for you
if you have strong verbal and written communication skills, are vigilantly observant and up-to-date on what is happening in the world of business, and are interested in the concept and operation of commerce and marketing.
"METU has a wide range of programs in English and the international community here at METU makes my student life more exciting."
– Victoria Rozhkova from Russia
Marketing is essential in every aspect of life – we are surrounded by brands that influence our decisions, and in certain situations, we can only succeed if we learn how to sell our personal brand. Commerce and Marketing provides fundamental business and economic knowledge, offering an unrivalled range of potential directions in career and further training. Students can develop their skills during practical training in groups, with the guidance of recognized industry experts, through tasks provided by leading companies. The areas of marketing, PR, advertising and communication are all open highways for our graduates.
What can you study with us?
The first few semesters will focus on understanding the economic, social, and technological environment, to give you a solid basis as a future economist. You will also learn about how to establish and manage a company with success.
The main focus of your studies will be the basics of trade and marketing, you will learn about the different fields of marketing (advertising, digital marketing, Public Relations, event marketing etc.) through practical examples, case studies, and projects. This way, you can be an active participant of your learning process both in individual and in group tasks, allowing you to learn and master professional skills.
Besides getting the professional foundations, you will also become familiar with latest marketing trends, learn how to find, and interpret relevant sources, and strengthen your creative skills.
Structure of the program
The first and second semesters focus on understanding the economic, social, and technological environments while covering the basics of marketing.
In the third and fourth semesters, you continue to learn about the world of business and marketing and get familiar with different fields of marketing, for example, Integrated Marketing Communications and Market Research.
The fifth and sixth semesters involve your specialization, with areas such as Public Relations, Advertising, Marketing Strategy, Digital Marketing, Event Marketing or Content Marketing.
The seventh and last semester is dedicated to your degree thesis and internship.
- Advertising and PR
This specialization will prepare you to become a useful member of advertising and PR agencies or to work for small, medium, and large companies in marketing-related positions. Your studies will be practice-oriented: you will learn how to produce a wide range of advertising and PR materials in practice. We lay strong emphasis on new techniques and tools: you will learn not only the basics of digital marketing, but also about new media, or the latest marketing trends, such as content marketing.
- Global marketing
This specialization will give you a deeper insight into the international aspects of marketing. During your studies, you will learn about the specialties of the international market and the economic, social, and technological environments. Practicing several skills is also part of the curriculum: you will learn about the process of preparing for and making decisions about communication and marketing through different tasks and projects.
Specializations are launched only if a minimum of 15 students wish to join the specialization.
- expert working for the commerce and marketing departments of multinational and national companies
- expert working for advertising and PR agencies
- manager of start-up businesses
- executive or marketing professional of small and medium enterprises
- expert in the non-profit sector
- Principles of Marketing
- Commerce and Trade
- Management and Organization
- International Economics
- Integrated Marketing Communication
- Introduction to E-business
- Market Research
- Advertising and Media Planning
- Public Relations Theory and Practice
- Digital Marketing Solutions
- Branding in an International Environment
- Content Marketing