Communication and Media Studies BA Bachelor's
This is for you
you have strong communication skills in multiple languages, interested in intercultural communication and wish to understand the complexity of new media tools and digital technologies.
"For me, METU is like an adventure. It reveals new potentials, gives a great experience, and brings new people into your life "
- Ayla Suleyman from Azerbaijan
Communication and the media have become an integral part of our everyday life. They are not only indispensable for work, but they play an essential role in almost every activity imaginable. The latest developments in technology provide an opportunity for an immediate reaction to any event. Therefore, new applications, such as Web 2.0 based technology, are of paramount importance for us.
Our creativity-focused subjects play an important role in building a professional portfolio for our students. Our aim is to transfer the in-depth knowledge and skills needed to understand and master the constantly evolving tools of communication in a spirit that enables graduates to use the novel means of communication and the media in a responsible way preparing students to face any future challenges.
What can you study with us?
- Teaching creative communication: writing, speaking and problem-solving skills; development of critical thinking and negotiating abilities; learning techniques of assertiveness.
- Social media teaching: understanding the new type of communications and the radical changes of social media publicity and conscious usage of it; features of social networks.
- Project-based education: providing the opportunity for students to experience teamwork and active creativity.
- Learning to use media tools.
- Integrated approach.
Structure of the program
During the three academic years, you will learn about the theory of communication and mass media, social studies, psychology and marketing, among others. You can develop your skills during practical courses like creative communication, social projects, and media projects.
From the third semester, you will learn subjects related to your chosen specialization: International Communication or Integrated Media.
- Integrated media
- International Communication
Specializations are launched only if the minimum of 15 students wish to join the specialization.
Integrated media specialization
New media technologies and digitalization are changing media and journalism forever. Media and media education faces new challenges in the age of digitalization; the digital revolution and the unstoppable expansion of different platforms of mobile communication tools reshape the face of media continuously. Media convergence is the revolutionary and evolutionary form of the new media environment, it causes big changes in the global and national media landscape, media ownership, media systems, structure, information gathering method, storytelling or presentation method and also the journalism genres. The changes are based on the digital technological revolution, but they are affecting all the social, economic and legal structural factors. Parallel with the changes at the media itself, media education faces new challenges in the age of digitalization as well. The Integrated Media specialization is our answer to these challenges. We don’t teach print, radio, television, online and social media on different specializations – we teach these together, in an integrated way. We also continuously change our education methods to provide relevant skills and knowledge: instead of frontal presentations, we focus on practice and project-based learning.
International Communication specialization
Graduates of the International Communication specialization become professionals who are able to perform entrepreneurial, networking and managerial tasks in various fields of international social and political relations based on their comprehensive knowledge and skills gained in the area of mass communication and intercultural communication in addition to their excellent command of two foreign languages used for specific professional purposes. The educational objective of the specialization is to train experts with an excellent knowledge of English for specific purposes and who are able to fulfil demanding managerial, networking and organizational duties in a wide range of positions in the area of international business, politics and cultural relations. In accordance with the educational objectives, the program places special emphasis on developing the cross-cultural and intercultural competences of students, who are also introduced to the complex system of international organizations and the intricate processes that shape international relations. The module places special emphasis on the development of communications skills and the acquisition of special skills related to the successful strategies of career management as well.
- Journalist, editor, press officer, spokesperson
- Mid-level management position in PR, advertising and marketing
- Salesperson, event organizer
- International affairs officer
- Theory of Communication
- Advertising and Media Planning
- Digital Marketing (New Media Marketing and Advertising Trends)
- Public Relations Theory and Practice
- Social studies
- Network communications
- Multimedia tools
- Creative communication
- Principles of Marketing
- Media Market
- Media Law
- Media-skills Training
Our Success Stories
- Regular participation in the Prague MediaPoint Conference with students
- ThreeMedia Tournament: last year our student team won the competition in Prague.
- Regular participation in the South-East European Media Forum with students.